About the class

Discover how knowing your target market and casting a narrow net will increase your return on investment.  Loni Meiborg, Senior Vice President of Marketing at Fortifi Bank, will walk you through understanding your target market, the stages of the sales funnel, and review a multi-channel marketing approach to capturing leads and nurturing through conversion.  You will walk away knowing who your ideal customer is, how to reach them when and where they prefer, and how to get the biggest bang for your marketing buck.

About Loni

Loni Meiborg has worked in the marketing and advertising field for more than 15 years. Currently, she is the Senior Vice President of Marketing at Fortifi Bank, where her top priorities include delivering an exceptional client experience, curating valuable content that aides in financial success, and implementing strategic digital advertising tactics for the bank’s products and services.

Learn more about Loni: https://www.linkedin.com/in/lonimeiborg/