Meet Our New Marketing Manager, Cassidy Mader

Welcome Cassidy Mader

Town Square’s New Marketing Manager

Town Square is pleased to welcome Cassidy Mader as its new Marketing Manager. Mader joins the organization with experience in marketing, communications, and design, and will play a key role in advancing Town Square’s outreach, visibility, and community engagement efforts.

In her role, Mader will lead and implement Town Square’s marketing and communications strategy, including brand management, content creation, media outreach, and promotion of programs, events, and community initiatives. She will work collaboratively with staff and partners to ensure clear, consistent messaging across digital, print, and media platforms.

Mader grew up in Ripon, Wisconsin, and brings a strong connection to the Green Lake area. She is a graduate of the University of Wisconsin–Madison, where she earned a degree in Marketing from the Wisconsin School of Business and a minor in Graphic Design. Her background includes internship experience in marketing and social media, with a focus on event promotion, storytelling, and audience engagement.

“Cassidy brings a thoughtful approach to marketing and a strong understanding of how to communicate a mission-driven organization’s work,” said Kristin Anderson, Executive Director of Town Square Community Center. “Her ability to combine strategy, creativity, and clear storytelling will be an asset as we continue to grow our programs and strengthen our connection with the community.”

Mader shared her enthusiasm about joining Town Square, noting, “I’m excited to be part of Town Square and to support the programs and events that bring people together. It means a lot to contribute to an organization that plays such an important role in the community.”